Press Release, 2011

Loyalese Press Release

Loyalese Partners with TSG to raise money for children’s charity

Raleigh, NC, August 15, 2011: Loyalese, a locally founded online shopping rewards platform, is partnering with the Triangle Spokes Group to raise money towards the purchase of new bicycles and helmets for local children in need this upcoming Holiday season.

“Loyalese is very excited to partner with the Triangle Spokes Group, and we look forward to helping raise money for this great cause. By using our browser add-ons or shopping through the Loyalese website, people can contribute to TSG when they shop online at over 1,500 stores while also earning cash back for themselves -- all without having to change the way they shop. It's a free and easy way to help support a great cause." Said Bill Bing, founder of Loyalese.

Loyalese helps shoppers save time and money, while also letting them support their favorite not-for-profits. Members earn cash back by shopping online, these rewards are paid out of merchants’ advertising budgets in exchange for the customers Loyalese sends them. You can learn more by visiting www.loyalese.com.

All funds raised through this partnership will be used to purchase children bicycles and safety helmets, which are distributed through the Salvation Army’s annual Toy Giveaway each December.  “Bicycles are the most requested toy among families the Salvation Army assists, and each year there is greater demand.” says Jenn Nowalk, co-founder of the Triangle Spokes Group. This year’s goal has been set at providing 500 bikes and helmets. To help the Spokes Group reach their goal, those interested can visit loyalese.com/TSG.go to sign up and start shopping today.

**You can learn more about the Triangle Spokes Group by visiting http://trianglespokesgroup.org/

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